STRONG delves into the foundations of effective sales leadership through the lens of research and positive psychology. Distilling evidence-based lessons, woven with stories, examples, and actionable insights, STRONG offers a fresh perspective on sales leadership that is valuable to experienced or new sales leaders. By applying these principles, sales leaders will amplify their impact, achieve greater results and thrive! This book is for those looking for a fresh perspective to: attract and retain the best sales talent, handle pressure and challenging environments, and achieve long-term sustainable performance.