All our social and individual problems can be solved, but as a society we are choosing not to. Why? Because we are not thinking big enough or clearly enough to invent and innovate ideas for real change… Yet now is exactly when we need bigger, better ideas. This practical, non-academic guide is not about strategic planning. It’s about strategic thinking. It will change what you and your teams work on and why, and spark new ideas that can change the world. You will learn about and come to love the 25 Sparks it presents.