Wendy Walker is a globally recognised marketing executive and creative leader with over 25 years shaping high-impact brands across B2C and B2B. Known for blending analytics, strategy, and creativity, Wendy has led multi-million-dollar transformations, built award-winning campaigns, and delivered double-digit pipeline growth for some of the world’s most influential companies. Her leadership spans every discipline of modern marketing—from brand and demand generation to customer experience, AI-driven engagement, and global expansion. As President of the International Advertising Association (IAA) Singapore and a Jury President at Cannes Lions, Wendy is a respected voice championing excellence, creativity, and the future of marketing. Her mission is to challenge the status quo, elevate the industry, and create brands that connect deeply with consumers and teams alike.