Applications Close 28th November
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The Expert Author Community is a 6-month container comprising course/curriculum, coaching and connections with industry professionals and other authors.
And itâs all designed to help action-takers who are ready to write, publish and market a brand-building bookâŠ. while feeling supported as they do it.
SAY NO MORE, IM INIf you want to start conversations, grow relationships, create legacies and ultimately build the value of your brand and business...
...you already know that you need to write a non-fiction book.
THE TROUBLE ISâŠ.
When you show up to write a book without a plan and without a supportive community, things start to get a little overwhelming.
And who do you turn to when you start grappling with all the big (and totally normal) questions, like:
From one business owner to another - we both know that running a business on your own is hard and lonely. Add to that the pressure of writing a book alone, and it can start to feel isolating.
And it all leads to unfocused action, wasted time, poor decision-making, and feelings of overwhelm and isolation.Â
Whether you call yourself a thought leader, solopreneur or founder-led business owner, the struggles are all the same: Loneliness. Knowledge gaps. No peers or experts to turn to. Relentless distractions. Confusion about process. Fear of rejection.
What if you could solve all these problems in one place?
What you really need is these 3 pillars, and I can give them to you:
What you get
1. Community
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2. Coaching
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3. Content
Expert Author Community is like having a book coach in your backpocket, a safe space to untangle all your ideas, and a roadmap to guide you every step of the way.
What you'll learn
Let's look at the 5 phase curriculum
By the end of Phase 1, all of your core habits and systems will be set up, and your confidence will be sky-high!
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By the end of Phase 2, youâll be clear on how to communicate who you are, how youâre different, and the value you bring. You will have confidence that your book will support your broader commercial and marketing goals.
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By the end of Phase 3, youâll have an outline for not just your book, but each and every chapter and youâll know the goal for every single chapter BEFORE you start writing.
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By the end of Phase 4, you will have distilled your IP into a marketable business message with commercial appeal. Plus, youâll have a deep well of content to use on repeat in your business marketing materials (all those social media posts and signature talks have just written themselves!)
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By the end of Phase 5, you will have a solid plan for pitching, publishing and marketing your book. Youâll know exactly how your book will work hard for you and lay the foundation revenue-generating opportunities.
Details and pricing for your 6-month experience
Mark landed strong offers in the five-figure range from two
publishers
"Kelly understands what publishers are looking for in a proposal in terms of commercial viability and topics, she knows how to craft a proposal well, and her contacts in the publishing industry means she can get a proposal in front of the right people, quickly.
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Mark Wales, Author of
Survivor:Â Life in the SAS
(Pan Macmillan)
She understands the common errors new writers make, she educates you on the mechanics of storytelling and development of a protagonists arc. She is the best mix of a drill sergeant that will get the best from you, and an empathic writing peer that understands the process can be hard and solitary."
Expert Author Community have been seen and heard in:
âA highlight for me has been alleviating that feeling of loneliness and hearing that others live similar experiences of roadblocks and frustrations.â
Weâve had members:
Kelly understands her role beautifully â which is to guide the âexpertâ (ie the author) through the structuring process of a book so the ânon-expertâ (ie the reader) can âgetâ the concepts quickly and easy. If youâre looking to have a book published, Kelly would be a great inclusion to have on your team.
PATRICK HOLLINGWORTH published by John Wiley
Want to hear from some of our members what itâs like having the support of the community?
Here you go...
A GLOBAL EDUCATION-BASED COMMUNITY
Yes, weâre based in Australia, but thanks to the wonders of the internet, we have members from across the world
INVESTMENT
6 INSTALMENTS
$297 AUD
1 INSTALMENT
$7995 AUD
MEET THE ALUMNI MENTORS
The community is led by me, Kelly Irving, with the strong support of our curated network of Alumni Mentors. Our mentors are on stand-by to share first-hand insights, open up conversations, build genuine connections with you, and help you push forward. They also run Masterclasses focused on your education, encouragement, and empowerment.
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Expert Author Community gives you everything you need to write, publish, and leverage your book to accelerate your business and personal evolution.
Denise Collazo's book led to:
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âDonna McGeorgeâs books led to:
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Keegan Luiters' book led to:
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Ciara Lancaster's book led to:
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Cassandra Goodmanâs book led to:
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And while publishing a book is why weâre all here, opportunities come *well before* the book.
Even without a published book in hand, there are ways to start reaching a wider audience and getting in front of the right people. LikeâŠ.. using the bookâs message as a foundation for your thought leadership platform and pulling out parts of your book to form your signature presentations.
Just like author David Knoff did.
âHe leveraged his book to position himself as an expert and sought-after speaker - before his best-selling book 537 Days of Winter was more than a couple of chapters long.
âI wanted to transition to running leadership workshops and training and becoming a keynote speaker. I signed with Saxton speakers on the promise that there was a book on the horizon. Since the book, I get a lot more enquiries, a lot more opportunities, the audience is larger, and my product is better. The book has really launched me as an expert and a professional speaker and I wouldnât be here without Kelly.â
Put another way, you *could* hireâŠ..
âORâ
âYou could work through all that đ stuff in one place, save $50k+, and start leveraging your ideas and expertise immediately.
Sound like the kind of support, know-how and accountability you need to write and publish your book?
Iâm ready to bring ease and light into the process!Stories from the Expert Author Community
Bestselling book coach, Australian Business Book
Awards Judge and creator of Expert Author Community
In case you couldn't tell, I'm creating a new experience for non-fiction authors. One that focuses on both the book AND the person writing it.
It's wild out there. So much information, but little disruption. Plenty of chest-beating, but limited connection. Masses of messages, but minimal clarity. Lots of effort, but few results.
I'm changing that, one book at a time.
Imagine creating something that gets everyone talking about you and lining up to work with you. It's exactly what a strategically written book should do.
â
And it's exactly what my approach has helped hundreds of authors do......create genuine connection and reader impact, all while powerfully marketing their business.
The work we will do together in Expert Author Community is right at the intersection of strategic brand-building and transformative reader experiences.
We're not just writing a book. We're building your
brand. Claiming your intellectual property.
Faithfully championing your work. And building
relationships with your people.
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Books by Expert Author Community:
Writing a book asks a lot of you - the magic happens in the personal and professional discovery. And itâs exactly this deep work that leads toâŠ..
If you're having a little tug o' war with yourself right
now, this might help....
Sometimes the only way to really know whether a community is the right fit
for is to meet our members
âLet us know if you'd like to chat to someone, because if you still think you'd like to go it alone, remember....
If you donât join Expert Author Community before that timer hits zero, hereâs what happens...
Youâll realise you missed your chance to get out of the cycle youâre in. Youâll acknowledge that youâre still not achieving your full potential and â because youâre so ambitious and so, so capable â that realisation will hurt. *Sigh*
Nothing has changed. Literally nothing. Your writing has taken a backseat because you donât know how to establish good writing habits, you donât know how to stay on track, and thereâs no one to keep you accountable or motivated. The good news? Your clients are still loving the amount of focus you give them and their priorities.
While youâre still fiddling with your positioning and social media content, you watch your peers (the ones who very wisely joined Expert Author Community six months before) fly past you. Youâll wonder why and how theyâre doing it. They're appearing on podcasts, delivering guest training, and showing up visibly as the experts they are.
You make some progress but itâs not the progress you wanted. Your peers are posting about book deals, sharing their launch dates and updating their LinkedIn bios to âauthorâ.Â
And maybe youâve even sunk tens of thousands of dollars into coaches, consultants and specialists to do the things that we would have covered together inside Expert Author Community. And still, that vision you have to become a published author and reap all the business benefits a book brings isâŠ.. well, itâs still just a vision.Â
Suddenly, $2997 seems like such a reasonable investment.
The truth is...youâve already been doing the work.
But youâve been doing it alone and without really enjoying the process. Joining this community is just the next natural step for you.
And even though you feel slightly uncomfortable, you know itâs that exciting-pre-growth kind of uncomfortable that makes an appearance every time something life-changing is about to happen. It's actually a great place to be in.
The most difficult part of all is deciding to act. The rest just falls into place.
We meet you where youâre at. We've had people join the EAC with absolutely no idea of what their book would be about and others with the makings of a draft book. As long as you want all the opportunities that come with writing a non-fiction book, youâre in the right place.
Applications open on 9th May 2024, in preparation for program kick-off on 7th June. We begin with a Welcome Session that is designed to settle you in, show you how everything works, how to best manage your time and, of course, give you an opportunity to meet some other members.
We have about 100 members in the Expert Author Community and have over 100 books published from authors that Kelly Irving has coached through the same materials. Expect around 35-40 community members on the live coaching sessions, with opportunities for smaller breakout rooms. Sometimes less, sometimes a little more if it's an event. Our sessions are dynamic and interactive, so no one gets lost or feels overwhelmed. One of our amazing benefits is the safe judgement-free space weâve created. You also can opt-in to additional small group Focus Friends for even more intimate conversation and support, and member-led Writing Sprint sessions. You are important to us.
The short answer is: yes. You will need to consider costs like hiring an editor, designer, printer, publisher, and marketer. We canât tell you exactly how much those will be since every authorâs writing and publishing choices are different. But we do discuss this a lot in the group and work to create and share guides for everyone based on their budget. What we can tell you is that members save thousands of dollars from getting their manuscript into great shape from the program. AND you will have access to our Trusted People & Perks, which are vetted suppliers and providers who offer special discounts for our members.
On average, itâll take 4-6 dedicated months to get a book from initial idea to final edit. We map out the entire process by weekly tasks in the Maximise Time section of the curriculum, so you hit the milestones toward your target. As a guide, at first, you'll only need a couple of hours a week to work on materials, then when you start writing, youâll get best results if you can allocate 5-7 hours per week. The Expert Author Community is designed for busy professionals who are delivering client work, but still keeps the pressure on to ensure you do the work.
You do not need to come to everything or every session live and many of our members stay in the community for much longer than 1 intake. There will be times when "stuff happens" and deadlines could possibly slip. You can dip in, and dip out of sessions as you choose and stay in the community without renewing through our Legacy option. And there are always opportunities to reconnect with the materials and the members.
You have the flexibility to make progress as quickly as you like, according to your own schedule. Weâve had people picked up by a publisher in a few weeks from joining, people who have written their books in just 8 weeks and those who like to take much longer and enjoy the ride! Remember, you can dip in, and dip out, of sessions as you choose. You are not expected to turn up to every session - pick what suits you and when! If you get your book written quicker, then you have more time to focus on and get support with your launch.
While I would never talk someone into doing this if they didn't really want to, just know that there is never really a "right time" to write your book. In my honest experience, it's the people who have some hesitation, who doubt "can I really do this" that actually make the best members and go on to have the most fun and success!
So you can wait until next week/ year/ lifetime or our next intake (June) to write and publish a book. Or, you could ask yourself whether thisđ stuff can wait?
The Expert Author Community does NOT include direct 1:1 coaching with Kelly, but is the ideal first step to get you prepared for any kind of 1:1 coaching (whether you continue on with Kelly or any book coach). All of the materials EAC authors gain access to through the intake support the creation of the necessary artefacts needed for most book coaches to take on author clients. So, Kelly designed the Expert Author Community as an opportunity for authors to complete the prerequisite work before kicking off with a 1:1 coach and providing a leg up on access to the resources and materials to set them up for success.Â
Kelly does take on some 1:1 clients, but prioritises her EAC members and has a waitlist of clients. Since the price point for the EAC intake is comparable to only a X session with Kelly, she recommends aspiring authors to join the EAC and create those needed artefacts before crossing the bridge to 1:1 work. Joining and completing these materials through The Expert Author Community means you get more bang for your buck in the long run, and you get to test out the EACÂ book writing process in preparation of working with Kelly more intensely. We also have exclusive coaches offered only to community members for an additional investment.
The community is a 6-month experience to keep you supported, but deadline driven (we'd be doing you a disservice otherwise). Once the time is up, we invite you to stay on to access the live coaching, at a heavily discounted price so you can keep learning and leveraging the hell out of your work.
The resources, worksheets, templates and processes can be used time and time again for each and every book, long after your time in the Expert Author Community. We never just kick you out and sever our relationship. You are important to us and will continue to be long after our time together.
We are a global group of authors, spread out in nearly every continent. As such, we have Focus Friends, and Alumni Mentors on hand to support you based on your location. Member-led sessions and live coaching sessions are scheduled taking into account different timezones. We have global guests so times/dates of some sessions may change to accommodate them.
To ensure we have a variety of different access points for different schedules and timezones, we encourage members to host their own 1-hour Writing Sprint sessions. These are so easy to set up and require absolutely no experience or specialist skills. All you have to do is pick a date and time that suits you and other peers will jump into your session and work with you.
In any case...Â
If the pay-in-full price tag isnât doable, you can opt for the 4-month payment plan. If that's an issue, I encourage you to privately reach out to me. I donât ever want to place you in financial stress and am sure we can work something out that makes you feel good about joining us.
Time for some basic maths. Here are 3 ways you could leverage your book and 10x your investment:
â
1. Create a signature program, based on your methodology which youâve codified as part of writing your book, and sell that for $2000 to 10 people
2. Sign on one client for a high ticket consulting package
3. Land 4 speaking gigs at $5k each
Of course, that's why the best thing to do is Express your Interest and then come to our free Open House in May 2024! You can learn more about us, and we can learn more about you and your goals and how we can help. You'll have the opportunity to meet and greet current members so you can determine if we're the right fit for you. Otherwise, send us a message and weâll put you in touch with someone in your industry and/or your timezone.
